Face Recognition & People Counting

We help you plan your business processes based on analytical data by measuring visitor traffic and occupancy. We design industrial camera and sensor infrastructure and integrate entry/exit data and occupancy rates into your corporate reporting systems and your digital display network (digital signage).

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Visitor count at a store entrance (illustrative image)

1Precise Visitor Counting and Store Traffic AnalyticsLocation-based entry and exit data is reported over time (hourly, daily, by period). Staff shift planning and marketing campaigns are based on measured data rather than estimates, increasing conversion rates and operational efficiency.
2Monitor spaces in real time with live occupancy analysisReal-time occupancy is monitored continuously; when set capacity limits are exceeded, automated warning and guidance messages appear on the digital displays. This keeps visitor flow safe and comfortable.
3Increase the visibility of your message at the right momentPeople counting data is integrated with digital signage displays, and the playout flow adapts automatically to real-time occupancy; corporate communication is strengthened with the content best suited to visitor traffic.

People counting and face recognition: two different approaches

People counting systems measure the volume of visitors entering and leaving a given area. This process, carried out with ceiling-mounted 3D/stereo sensors or optical cameras, does not identify individuals. Anonymous counting is the core method that provides operational decision-support data in retail spaces, shopping malls and public buildings.

Face recognition systems, on the other hand, match facial biometrics against authorized records and are used for identity verification, staff access control and high-security scenarios. Under Personal Data Protection Law No. 6698 (KVKK), biometric data is classified as a "special category of personal data"; its processing is subject to strict legal conditions, technical security standards and obligations to inform.

In the design phase, the nature of the need is defined analytically. In most commercial and corporate projects, an anonymous counting methodology that complies with data privacy standards delivers sufficient value. Biometric face recognition systems are commissioned only where there is a regulatory and operational need, after KVKK compliance processes and legal assessments are completed. This way, you reach your corporate goals without compromising data security principles.

Technical requirements of the project

Details we define together for your project

✓Measurement PurposeIdentifying the need for traffic measurement, occupancy tracking or biometric access control.
✓Entrance Architecture and Site PlanningOptimum sensor placement based on passage width, number of doors and foot traffic flow.
✓Mounting Systems Suited to the ArchitectureA mounting solution chosen according to ceiling height and structure.
✓Data Security and Retention ProtocolsAll data transferred and processed through our platform is protected to the highest security standards. People counting data is processed anonymously; the processing and retention period for biometric data is set together at the start of the project within the KVKK framework, and at the end of this period the data is securely deleted from our systems.
✓Reporting scheduleHow often and to whom reports will be sent, and whether they will be connected to the displays.
✓KVKK complianceObligation to inform, explicit consent where required and legal assessment.

Application Areas

Store and Shopping Mall EntrancesPrecisely measure the number of visitors entering your store and hourly occupancy trends. With this transparent, reliable data foundation, optimize the rate at which visitors become customers (conversion rate) on a scientific basis.
Corporate Offices and HeadquartersMake building space management more efficient by tracking staff circulation and common area occupancy.
Museums and Exhibition SpacesOptimize visitor comfort and exhibit safety by monitoring gallery occupancy and visitor routes.
Public Service BuildingsEnsure a balanced operational flow at service points by monitoring occupancy in waiting and transaction areas in real time.

Images

A closer look at the people counting system

People counting and occupancy tracking (illustration)

Process

How we bring your project to life

Needs analysis and site surveyWe examine your existing infrastructure on site and define the systems to be connected and the data flow according to your project's needs.
Scope and proposalWe present the hardware, software and installation scope as separate items in a clear, easy-to-understand proposal.
Installation and integrationHardware mounting, network and data connections are carried out by our expert technical teams. All system scenarios go through performance tests together with your organization's representatives and are commissioned on a turnkey basis.
Maintenance and supportWe keep the system running with maintenance, updates, technical support and on-site service in all 81 provinces.

Questions

Frequently asked questions

Does the people counting system process personal data?

Systems designed for anonymous counting do not recognize individuals; they only count. In installations that use cameras, whether images are stored and the obligation to inform are assessed separately as part of the project.

Where do we monitor the data?

Counting data is monitored on a panel by location and time. We determine the format of the reports and how often they are sent during the project, according to your corporate needs.