Choose the right proposal for your project by clarifying your display locations, daily operating hours and content needs. Our 9-question comparison guide lets you evaluate every proposal you receive against the same technical standards and make the right decision.
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Proposals for digital display projects often come with different scopes: some offer only the bare hardware price, others add the software as an annual subscription, while installation, infrastructure and technical service are usually priced as separate items. This makes it hard to compare proposals like for like. Our 9-question evaluation guide helps you clarify your needs and plan the right investment for your project.
Will the display show campaigns, a menu, internal announcements or directions? The purpose determines the display's position, size and how the content will be produced. Define it in a single sentence, such as "showing campaigns and exchange rates in the branch waiting area".
From single-site projects to large networks with hundreds of branches, the installation schedule and service plan are built around your scale. The geographic spread of your locations is analyzed carefully to keep the installation schedule efficient and costs under control.
| Need | Suitable display |
|---|---|
| Branch, office, waiting area | Professional LCD panel (corporate TV) |
| Restaurant menu | Side-by-side LCD panels (menu board) |
| Lobby, shop window, large image | Video wall or indoor LED |
| Façade, open air | Outdoor LED |
| Glass shop window | Transparent LED or high-brightness panel |
| Wayfinding, self-service | Kiosk and totem |
Displays that run all day or 24/7 need professional panels. A consumer TV looks cheap in the short term but wears out faster under this kind of use.
On some professional displays, the software runs directly inside the display. An external player offers flexibility for heavier content and custom integrations. Always ask whether the player is included in the proposal.
In the cloud or on your own server? Is the license per display, annual or one-time? Are user permissions, display groups, playout scheduling and display status monitoring included? The answers to these questions determine the total cost beyond the first year.
Displays that stay the same for months without updates after installation are the most common problem in digital signage investments. Clarify who will manage content before the project starts. Working with a partner that also takes on content operations keeps your displays alive and ensures your investment pays off.
Response time, periodic maintenance, spare parts and out-of-town service terms should be clear from the start. Ask for these terms to be written into the proposal.
The display price alone is misleading. For a sound comparison, ask for these items to be listed separately: display, player, mounting and structure, cabling, software license, content service, service and maintenance.
How many locations, how many displays, what will be shown? Share what you know and we'll get back to you for a site survey and quote.
